What is Integrated Media?

Integrated media is a new form of media content creation that cohesively integrates content and context across multiple platforms, such as web, film, print, audio, live event, etc. It includes traditional content, branding, branded content, storytelling, advertising, product packaging, and more. Integrated media content and products can be created or launched for a company or individual.

The goal of an integrated media content, or product launch, is to create a unified message with a defined timeline for a company or individual that is holistically developed and produced across multiple platforms.

This description about the Integrated Media is excerpted from wiki media description at
http://en.wikipedia.org/wiki/Integrated_media

 

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